Sales Automation is part of a customer relationship management (CRM) platform, it supports sales, marketing, and customer support in both business-to-business (B2B), and business-to-customer (B2C) contexts. The platform is available as a Software as a Service (SaaS) to be accessed through all popular web browsers and mobile applications.
The platform is fully
The platform features an inside sales console that helps personnel manage sales tasks, enhance and improve internal collaboration, thus assisting the sales team. Since the Sales personnel can view and manage their individual queue and tasks from one place, and users have access to account records and all other related items, the users are able to quickly process leads and move them on to the appropriate stage of the sales cycle.
Automation immensely helps in email campaigns, email marketing, and marketing automation. The platform holds several tools for the same. Its users have the luxury of designing personalized emails, sending and tracking them directly from the platform.
Lead management and Lead monitoring: Users can create custom lead-capture forms, view and access a lead's most up-to-date contact information in an activity timeline. They can establish automatic lead routing to ensure that the sales personnel receive timely notification of hot leads. It is also possible to track and analyze marketing campaign data and its impact on lead generation. The sales teams can view this data and use it to improve sales performance.